Why Your LinkedIn Summary Shouldn’t Be About You
Last Thursday I was invited to a presentation on LinkedIn by Julie Mason, the “social media princess”. She spoke to us about 5 key things everyone should do with their LinkedIn profiles if they want to generate more leads via that social network and enjoy success.
Her tips included the more obvious to the much less well-known, but very powerful. They were all great tips that I was excited to implement upon my return home that night.
But there was one tip she gave that left me feeling rather embarrassed. Mortified, even. Because as a copywriter, I should have known better. Here’s the full story…