Blogging can sometimes feel like a bit of a wishy-washy marketing effort. That’s because it can be difficult to see how it translates into material results – especially when its success is often judged by subjective or obscure measures.
But the truth is that, like all online marketing, blogging is a measurable marketing activity.
Shhh!
Can I tell you a secret?
You have to promise not to tell anyone.
Ok, ok – listen carefully, because I’m only going to whisper.
Softly now.
I don’t normally do New Year’s Resolutions.
The thing about ninjas is that no one knows they’re there.
Ninjas are silent. Ninjas are stealthy. And they’re usually Japanese.
I’m not Japanese.
But until recently, when it came to my blog-reading habits, I was both silent and stealthy. Nobody knew I was there, because I never left a comment.
I was a ninja blog reader.
Today I thought I’d write about something important.
No, I’m not referring to the awful dilemma I faced yesterday when forced to choose between the blue dress and the purple dress (though that was dramatic). This is something even more important.
‘What could be more important?’ you ask. Let me give you a clue. It starts with ‘b’, and it ends with ‘logging’. No, I’m not talking about deforestation in the Amazon (though that is important).
I’m talking about blogging.
