Blog

Why Your Business Should NOT Have an eBook… Yet

One of the more recent crazes in the online marketing world is eBooks.

The idea behind it goes something like this. You write a PDF booklet with handy hints or tips designed to give readers some valuable information. To get it, they surrender their name and email address to you. You get their details for email marketing purposes, they get your book, and boom! – a wonderful relationship is born.

Or at least, that’s the theory…

The Art of Invoicing – A Guide for Solopreneurs

As I navigate the crazy adventure of owning and running my own business, one skill I’ve had to learn is the art of invoicing.

Invoicing is like getting your wisdom teeth out – it can be a real headache, but it’s a necessary part of life for many of us. (At least, it’s a necessary part of life if you’re a freelancer or solopreneur and you want to get paid.)

Thankfully, with a bit of know-how and best practice, invoicing can go from being a migraine of the give-me-general-anaesthetic variety to becoming a panadol-manageable affair. Occasionally, it can even be headache-free. So for all you solopreneurs and budding freelancers out there, here’s what I’ve learnt about invoicing.

It’s Time to Give Your Title Tags a Spring Clean (or an Autumn Makeover)

Google’s gone and changed things. Again. 

The latest change that Australia’s favourite search engine has made is aesthetic. Have you noticed? The appearance of the search results pages has been altered. Which means that, for the sake of Human Optimisation, it’s time to give your title tags a spring clean. (Or, for those among you who currently live south of the equator like me, it’s time to give your title tags an autumn makeover.) 

4 Reasons the Freelance Life can Suck

I’m not going to lie – there are plenty of advantages to freelance work.

But there are also several disadvantages.

So, before you toss away your corporate role with your guaranteed pay packet, regular hours, Friday night co-worker functions, and other perks, I invite you to join me as I consider some of the disadvantages of freelance life…

What Should I do About an Overdue Invoice?

My client’s invoice was overdue, and I wasn’t sure what I should do. This was a new client, so I hadn’t yet established a particularly close relationship with them. They were also from a big company, so it made things more intimidating. And while it wasn’t for thousands of millions of dollars, it was for a decent amount of money. Money I needed to pay the bills.

This is the true story about what happened next…

7 Non-Writing Skills You Need to be a Successful Freelance Copywriter

To be a successful copywriter, you need to be a concise, clear, clever, creative writer.

You must be able to write using all sorts of “voices”, you need a sound knowledge of grammar rules (and an understanding of when to bend them), and flawless spelling (or the ability to navigate a dictionary).

 

But if writing skills are all you have, then chances are the freelance copywriting life is not for you. This is a list of seven non-writing skills I’ve found I needed in order to enjoy success as a copywriter working the freelance lifestyle.